General and the NBA G League are proud to introduce multi-episode documentaries featuring the league’s rising stars.
On November 15, it was announced that Gen Exclusive Auto Insurance Partner of G LeagueReinforcing the goal of supporting those in need of respite on the hardwood and on the roads, it provides an opportunity to connect with fans across the league.
Today, The General and the G League take their first step to showcase and support NBA hopefuls on their journey to make it big. BOsketball fans everywhere can tune in to it G League’s YouTube Channel To watch the main episode of “Intermission given by Gen.“
This exclusive, eight-episode docu-series takes a behind-the-scenes look at players from across the G League and their path to the NBA. The Introductory chapter An in-depth look at the nationally televised showdown between Victor Vembanyama and Scoot Henderson.
The series will feature stories from rising stars and former NBA players, including G League Rookie of the Year, Mac McClung, and 2x NBA Champion Norris Cole, and more unique stories throughout the rest of the season.
Shaquille O’Neal, General’s longtime brand ambassador, will lend his familiar voice to narrate the premier episode, offering his own thoughts and insights on all things G League.
The partnership is the latest addition to a series of authentic, high-profile partnerships for The General that include sports, gaming and diversity initiatives.
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